About this role

This role is ideal for a strategic yet hands-on product marketer who understands market trends, messaging, and customer pain points. You’ll work closely with Product, Sales, and Growth teams to craft compelling positioning, drive adoption, and refine messaging for different segments.

Responsibilities

• Develop and execute go-to-market (GTM) strategies for new features and product launches.
• Conduct customer and competitor research to refine positioning and messaging.
• Create engaging sales enablement materials (decks, one-pagers, battle cards).
• Collaborate with Growth and Performance teams on demand generation campaigns.
• Work with Product teams to translate complex features into clear value propositions.
• Own and optimize product messaging across marketing channels.
• Partner with analytics teams to measure and iterate on product adoption strategies.

Qualifications

• 3-5 years of experience in product marketing, growth marketing, or related fields.
• Strong understanding of B2B SaaS marketing (or relevant industry).
• Experience crafting value-driven messaging and positioning.
• Strong storytelling and communication skills.
• Ability to work cross-functionally in a fast-paced environment.
• A strategic thinker who can also execute hands-on.
• Familiarity with marketing automation, CRM, and analytics tools.